Sunday, March 09, 2008

World-Class Branding

The Maserati. Need I say more?

This 2008 GranTurismo is priced from $114,650. Just slightly over my budget for a car.

But look at the style. It says it all.

The name, Maserati, says even more.

Branding. How are you branded? Are you the Maserati of your industry.

How about you personnally? Are you personnally and professionally branded as the Maserati of you firm? Or among your clients?

Aim high. Become the Maserati of your industry.

Sunday, March 02, 2008

Get Motivated - Get Going!

Get motivated! Get going! "Others can provide the inspiration, only you can provide the perspiration." Joe Murphy

Anthony Robbins says this, "There are only two things that motivate people to success: inspiration and desperation." On the inspiration side Dr. Edwin Land, invented instant photography, and founded the Polaroid Corporation. It was his little daughter who provided the inspiration when she told her father she wanted to see the picture of herself right away. It was a little girl's childlike quality of impatience that provided the inspiration for Land.

Bill Gates saw an advertisement in Popular Mechanics for a personal computing kit. It was here that Bill Gates along with his friend Paul Allen, saw the future and potential of a personal computer on every one's desk and began writing a computer operating system to run on the personal computer for IBM. In fact, they were still writing it on the plane to the meeting with IBM executives! Some may say that was part inspiration and desperation!

On the desperation side, Anthony Robbins grew up in a bad family environment, where his father left him at a very young age and his mother had continuous marriages and men in her life. Determined not to live the life of poverty Robbins went from vacuum cleaner salesman to a financial success and then lost it all. He talks about desperation as washing dishes in his bathtub because there was no kitchen sink in his 400 square foot apartment in Venice Beach. It was the desperation that drove him to commit to himself that he wasn't going to live like this any more. And that if things were to change, he would have to change.

There are few secret formulas for success in life. But the one sure-fire formula for success that does work, is to copy what successful people do and don't do what unsuccessful people do.

This is the starting point of success and is the way to get motivated!